Saturday 4 July 2009

Name Game

Year :2005

7½ Phere
15, Park Avenue
Page 3
Shaadi No. 1


Year : 2006

36 China Town
Deadline: Sirf 24 Ghante
Taxi Number 9211


Year: 2007

1971
50 Lakh
68 Pages
Victoria No. 203


Year: 2008

1920
Krazzy 4
Love Story 2050
Summer 2007


Year: 2009

Delhi-6
13B
8 X 10 Tasveer
Alibaba & 41 Thieves (Unscheduled 2009 releases)


These are few movies which were released in last couple of years. One thing is common in their title and that is usage of number. I think film industry is running out of good and unique movie titles so to make a unique title they are introducing numbers in the title. Alphanumeric titles provide access to bigger pool of titles & thanks to permutation & combination.

But how long will this help? May be few more years...then what’s after that? I think special character & symbol (!@#$%^&_=+) will help to make movie title unique. So how will the title look like ????

Luck / Chance (Luck by Chance)
x^1 (Ek - The Power of One)
Singh = Kinng (Singh Is Kinng)
Shootout @ Lokhandwala (Shootout at Lokhandwala)
Hero #1 (Hero No. 1)
Apna Sapna $$ / Apna Sapna €€ (Apna Sapna Money Money)
Hum_Tum (Hum Tum)
Bunty + Babli (Bunty Aur Babli)
No /* */ (No comment)

Saturday 25 April 2009

It happens only in India...

Ever wondered what is the impact of global meltdown on Indian junta????  (When I say junta it includes everyone, not just IT sector.) 

Let’s start with subprime-crisis. I don't know much about sub-prime mortgage crisis. To me its something to do with USA, home loan and bunch of jokers who blindly believed in 'Credit Default Swap'. 'Credit Default Swap' is nothing but a mechanism where a stupid fellow is willing to buy third party credit risk. 

But how come India didn't introduce 'Credit Default Swap' when the times were good. After all we are known to copy the West, no matter how foolish there policies are.  Yes, there were constant pressures from Indian banks to introduce those policies. But thanks to India's central bank RBI that those policies were kept at bay. Recently Nobel laureate Stiglitz also confirmed the same by saying "RBI knows banking better than US Fed".

A hard way of learning. In my childhood days every other shop use to have a board - "Udhari se shama" (No borrowing/credit please), but with times Arthshastra was replaced by Economics. I feel, Kautilya's Arthshastra should be made mandatory in all US and Indian B-schools' syllabus.  Recently ICICI bank suddenly and drastically reduced credit limit of there customer. The bank must be operating on the principle - less 'udhari' less 'shaama'. 

To counter the recession US and UK government came up with multi billion/trillion stimulus or bailout package but what about stimulus or bailout package for India? India has many ways of channelize these kinds of packages. 

Recently 6th pay commission came into force, which means higher salary for government employees. Indian govt paid 6000 crores rupees to central govt employees as arrears. All the state govts would have also paid same amount to state govt employees. Where will this money go? In buying house, cars, jewellery and in stock market.  

Now there is an unfortunate but unavoided event happening called as election. Crores of black money will be put in to win the election. But the brighter side of election is that the money which was hidden somewhere will come in economy. Though temporary but there will be many jobs created because of election - as banner painting, media advertising, brand imaging, high-tech campaigning and so on...  

This was not enough for country like India, we needed one more event to make our economy on track & then came T20. Though twenty20 is happening in SA, crores and crores of investment has been made in buying the players, signing contract with marketing company, merchandising team products. T20 won't directly benefit Indian Junta but will provide enough opportunities for companies to sell there products. 

I wish UK & US also had the "events" like us. 


 

 

Monday 23 February 2009

Slum Dog Oscar-wala.

In late 1990s suddenly Indian sleeping beauty awoke by four miss world title and two miss universe tile (if I am not wrong).


Miss_world

1994 Aishwarya Rai

1997 Diana Hayden

1999 Yukta Mookhey

2000 Priyanka Chopra


Miss Universe

1994 Sushmita Sen

2000 Lara Dutta


Six beauty pageant titles made a wide open path for many international companies to en-cash this opportunity. Garnier, L'oreal, Unilever, Nina Ricci, Chambor, Shiseido, Issey Miyake, Tommy Hilfiger, Elizabeth Arden, Pupa, Max Factor and Max Mara to name few.


According to ACNielsen, the personal care and cosmetics market in India was worth Rs 167,636m in 2005, which marks an increase of 6%. The general personal care category, including soaps and shower products, oral care, APDs and fragrances grew at 4%. Women’s personal care grew at 6% and hair care, the biggest individual sector, increased 13%.


The professional hairdressing industry in India is a fairly recent success story. L'Oréal's Professional products division was one of the first of its kind to enter the Indian salon market. Today the professional hair care industry is said to be worth Rs 200 Crore, with double-digit growth rates.


Six titles in six years and none in last ten years. Was this a lollipop to boost sales in India?




After a decade, now its turn of motion picture group.


Warner Brothers Pictures India is set to invest Rs 200 crore in film production this year. Warner Brothers is not the only Hollywood studio to invest in India. Sony Pictures, Walt Disney, and Paramount Pictures are also collaborating in film production in India.


Sony Pictures Worldwide has inked an agreement with Pritish Nandy Communications (PNC) to coproduce three movies targeted at the Indian movie-buffs as well as the global audience. Though there are no official figures yet, both the companies are likely to make investments to the tune of Rs 250 crore. Eros International, Sony Pictures also have plans to co-invest in Hindi films.


Disney's investment further establishes its entry into the Indian market through UTV and complements its fast-growing Disney-branded businesses.


This time also a lollipop is (or rather few lollipops are) needed to get fast ROI (return of investment) from the millions and billions of investment that motion pictures groups are doing in India.


Slum Dog Millionaire got 8 Oscars. Is this also a kind of lollipop? If so then Anu Malik better get ready. Higher the investment motion picture group does in India, higher are the chance that you get one.



I hope Nobel prizes are awarded for noble and genuine reasons.